ISPO Munich Attracts Significantly More Visitors From Abroad

ISPO Munich held from February 5th to 8th attracted more than 85,000 visitors from 120 countries around the world.

That is an increase of approximately 6% over last year (81,368 in 2016). This year’s fair was also more international than ever. The largest increases came from Italy, Russia, Great Britain, China and the U.S., in that order. According to Gelszus Market Research, making a trip to the fair was worthwhile: 97% of the visitors gave the exhibition a rating of good to excellent.

A total of 2,732 exhibitors, also a record and up 3% compared to 2016, presented their products and innovations at the fair.

A trend that has been noticeable in recent years is still continuing. According to Messe München CEO Klaus Dittrich, electronics continue to make its way into the sporting goods sector more noticeably than ever. Products that were on display included ski poles equipped with sensor technology, virtual-reality headsets for a more emotional shopping experience and a digital ski trainer in an inlay sole.

The next ISPO Munich will take place from January 28th to 31st, 2018.