Archroma has entered a partnership with the House of Denim Foundation.
The company will support House of Denim with a yearly financial contribution to the Foundation’s Denim City, and will share its expertise and network with the non-profit organization.
House of Denim conceives and initiates collaborative projects to make the denim industry cleaner, dryer and smarter, through education, research & innovation, enterprise and networking, under the moto “Towards a Brighter Blue”. The organization established Denim City in Amsterdam, an innovation campus for the denim industry with facilities such as Blue Lab, Academy and Jean School.
Archroma has made remarkable contributions to the denim industry with cutting-edge dyeing technologies and products that bring together creativity, performance and sustainability.
In particular, Archroma is in a unique and envied position to offer a complete solution package combining eco-advanced colors, auxiliaries and finishes, such as Advanced Denim, a sulfur dye based concept that allows massive water and resource savings, used by brands such as Patagonia.
With this partnership, Archroma and House of Denim aim to implement safety, health & environmental best practices in the Denim City’s Blue Lab; work together in the activities of Denim City’s Academy and Jean School, bring new skills and knowledge to participants, as well as some of Archroma’s exclusive tools such as the Color Atlas color library especially developed for designers.