Lenzing Launches New Brand “Veocel” for Nonwovens Industry

The most suitable nonwoven material for all sectors

At ANEX 2018, the Lenzing Group (headquarters in Austria) will announce for the first time worldwide their new brand “Veocel” for the nonwovens industry.

The Lenzing Group is a world market leader that supplies high-quality, botanic cellulosic fibers to textile and nonwovens industries around the world. The group operates production sites in all major markets as well as a worldwide network of sales and marketing offices. Their portfolio ranges from dissolving wood pulp to standards and specialty cellulosic fibers.

Lenzing has recently launched a rebranding strategy for the nonwovens industry. Through their new brand, the group literally is in touch with millions of people worldwide, or users of hygiene and daily care products, made with their botanic fibers.

Excellent for all kinds of wipes, Veocel fibers boast top qualities in regard to liquid absorption, making them an ideal ingredient for sanitary and baby care products, facial sheet masks, cosmetic pads and other kinds of wet and dry wipes. Converters and consumers value Veocel for their outstanding liquid management qualities.

Veocel is used for sophisticated applications including delicate aspects of body and health care. Looking beyond fiber, Lenzing passionately complies to the high demands of users, be it parents who seek the best wet wipes for their babies or women who want to pamper themselves with facial sheet masks.

Veocel fibers are made of wood from certified sustainable forestry. With the constant rise of consumers’ awareness of sustainability in body care and cleaning products, disposable wipes are in ever-growing demand. Lenzing embraces both consumer trends, and is making the utmost efforts to cater to the needs of consumers around the world.

Veocel is of botanic origin, and combines advanced performance, comfort and sustainability for everyday consumer and end-user needs. Veocel branded fibers help to maintain the environmental balance by being integrated into nature’s cycle. The fibers originate from the renewable raw material wood created by photosynthesis and are certified bio based, manufactured in an environmentally responsible production process.

Veocel cellulosic fibers are certified as compostable and biodegradable, and thus can fully revert back to nature with no harm done to nature, with our waters kept clean.