Archroma recently entered into a partnership with Carlin, the world’s very first trend forecasting agency founded in 1947, with an aim to promote the use of Archroma’s exclusive color inspiration tools to fashion designers and stylists in France.
Under the terms of the new partnership, Carlin will use the ‘Color Atlas by Archroma’ color references in the Carlin’s 16 publications per year, including the InMouv trend books. Carlin will also use the Color Atlas during its color workshops, and Carlin and Archroma will organize regular conferences and events for fashion brands in major French cities, including Paris.
The partnership agreement also appoints Carlin as Archroma’s sales agent for its color management products in France, including the Color Atlas by Archroma color library and related tools. Archroma’s color management services will continue to be sold through the existing channels.
Chris Hipps, Global Director of Archroma Color Management Services, says, “With our new partnership with Carlin, we’ll be able to share our Color Atlas and our passion for color with a new audience.”
Edouard Keller, Head of International Sales at Carlin, explains, “Our partnership with Archroma will empower us to share the advanced Color Atlas and associated tools with creatives throughout France, helping them to unlock their creativity with color.”