As part of the promotional activities set for 2019, the Italian Trade Agency and ACIMIT (the Association of Italian Textile Machinery Manufacturers) will organize Punto Italia, a service center at the next Irantex, the main Iranian textile and textile machinery trade show in Tehran, from December 9th to 12th, 2019.
Located in Pavilion no. 38, Punto Italia will be used for meetings between Italian textile machinery builders and Iranian customers. In the service center, Iranian companies will be able to obtain information on Italian textile technology.
“Despite the difficulties that still exist for conducting business in the Iranian market due to well-known reasons,” explains ACIMIT President Alessandro Zucchi, “it is important to keep in touch with a market of significant importance for our manufacturers.”
Embargoes to Iran have in fact reset Italian exports towards the country, which until a decade ago was among the main foreign markets of Italian builders. In the first half of 2019, Italian direct exports to Iran amounted to 2 million euro, as compared with 15 million euro in the same first half of 2018.
“Unfortunately, what is happening in Iran testifies how geopolitical tensions can heavily influence the business of a sector,” concludes Zucchi. “Only two years ago, following the signing of the Iranian nuclear deal, named JCPOA (the Joint Comprehensive Plan of Action), Italian exports came to around 45 million euro. Punto Italia at Irantex is the signal that our entrepreneurs believe in the ending of the embargo and in the resumption of normal commercial relations with the Iranian counterpart.”