1st Digital Show by Première Vision Paris Reflects Accelerating Digitalization

Première Vision held its first Digital Show on September 15th and 16th, inviting the creative fashion industry to come together on its online marketplace to develop their activities, exchange ideas, get inspired and create their fall/winter 2021-22 collections.

This exclusively virtual show showcased 43,000 products from 1,675 suppliers to 19,500 visitors from nearly 120 countries, and reflected the accelerating pace of digitization in the fashion industry.

The largest number of visitors was from France, followed by Italy, the U.K., Spain, Turkey, U.S., Japan, Germany, Netherlands and Korea.

Initiated several months ago as a means of reinforcing and supplementing the physical edition of Première Vision Paris, the Digital Show took over the full reins of the September edition, which had been suspended due to government restrictions prohibiting events of more than 5,000 people.

Digitization has been strengthening in recent months, a development Première Vision has been supporting since the launch of its Marketplace in September 2018, and now further contributes to with the Digital Show and its dedicated tools and services.