Archroma Introduces New ‘Universal’ Option in Smartrepel Hydro Range

           Archroma has introduced the latest addition to its range of highly biodegradable, non-PFC based durable water-repellent protection, the Smartrepel Hydro series.

Smartrepel Hydro is a nature-friendlier protection agent based on distinctive micro-encapsulated, highly biodegradable, non-PFC based technology offering exceptional, durable water repellency to polyester, polyamide and cotton-based textiles.

With the increasing demand for more sustainable clothing and gear, Smartrepel Hydro water-repellent agents extend the benefits of high-performing, nature-friendlier protection to the full spectrum of fibers used in today’s outdoor and sportswear segments.

With Smartrepel Hydro AM, Archroma offers brands, retailers and textile manufacturers a new, ‘universal’ water-repellent protection that is applicable on all fibers – cotton and synthetic and their blends.

Smartrepel Hydro AM comes with a new advanced formulation.

  • The new grade offers the signature Smartrepel Hydro high-performance standard: a perfect symbiosis of water protection, breathability and durability – with a soft hand that is sought by consumers;
  • The durability of the effect can be ‘boosted’ with the application of a special formula, allowing brands and retailers to offer high-performance gear to their brand fans;
  • For textile manufacturers, the new formulation shows improved runnability and reduced roller buildup, allowing seamless application in both pad and exhaust application processes.

The range supports the increasing adoption of eco-advanced materials and production processes by brand owners and textile producers adhering to industry initiatives such as the ØZDHC program or eco-label standards such as Bluesign and Oeko-Tex.

Georg Lang, Global Head of Product Marketing Finishing, Textile Specialties, at Archroma, comments, “This advanced version of our Smartrepel technology combines, into one product only, two benefits that are sought after by outdoor brands and retailers: a nature-friendlier chemistry, together with long-lasting, efficient water repellency for all fibers. Smartrepel Hydro AM brings onto the market a positive alternative to conventional fluorocarbon-based water repellency products.”

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