The first European roadshow of fourteen textile machinery manufacturers took place on October 18th in Bogota and the following day in Medellin. With more than 100 Colombian textile producers attending, the roadshow exceeded the expectations of organizers including Belgian (SYMATEX), French (UCMTF), Spanish (AMTEX) and Swedish (TMAS) textile machinery associations.
The organizers were particularly thankful to ALCOTEX (the Colombian Association of Textile Techniques and Professionals and of Dressmaking) and ANDI (the Colombian association of entrepreneurs), which helped organize and promote the events.
Elias Junker, area sales manager at Laroche, states, “Our strategy is to be our customers’ partners and not only machine suppliers, that’s why we need to meet them at the highest possible level, face to face. This enables us to understand their needs, and offer them the best possible technologies and machines with which they will be able to design new products, open new markets in a very productive, reliable, cost effective and sustainable way. This roadshow has been very effective. We met long time customers, and made new contacts. We will certainly meet again with the executives we have met, in international shows or on their own premises.”
The event format included a 15-minute presentation by each machinery manufacturer. In parallel, a mini fair was held where they showed animated videos of their machinery running at client’s sites and showcased textile samples produced on their equipment. They were available to develop business cases and personalized technological solutions.
The four associations are very satisfied with the results, and will continue to explore the format and collaborate among European textile machinery associations to showcase the latest technology in various markets.