Milano Unica Pavilion Returns to Intertextile Shanghai

Among the many high-quality offerings in Intertextile Shanghai Apparel Fabrics’ premium SalonEurope area is the Milano Unica Pavilion, which will feature again at the Spring 2017 Edition in March following a highly successful showing last October.

The pavilion, which is by invitation only, recorded a 20% increase in buyers compared to the previous Autumn Edition, and Milano Unica is pleased with not just this growth but also with the rise in the quality of buyers.

Ercole Botto Poala, President of Milano Unica, commented as the fair closed last year, “We registered an important increase in high-quality customers.”

Milano Unica is also optimistic about the coming year, with Botto Poala noting that exports of Italian textiles to China grew by around 3% in 2015, and he expects Italian women’s fabrics to be in greater demand this year.

The President expects that 2017 is likely to be a positive year not only for men’s fabrics, and comments from the women’s textile mills at the fair highlight a constant increase in quality visitors and knowledgeable choices of products.”

SalonEurope also attracts buyers looking for high-quality fabrics with its country pavilions, which this edition includes the France Zone and Germany Zone. Since its debut in 2015, the France Zone has become an instant favorite with buyers thanks to the prestigious brands exhibiting there, and this edition will include Goutarel SA, Malhia Kent, Promostyl and Solstiss Sarl. The Germany Zone will also feature well-known industry names including Transfertex and Union Knopf. Individual exhibitors from Denmark, Switzerland, Turkey and the U.K. are among those already confirmed to exhibit in SalonEurope.

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