Première Vision announced the launch of a new event in China in November 2020, a side-by-side show in the heart of Fashion Source, one of the leading textile and fashion trade shows in Asia, which takes place twice a year in Shenzhen.
This new event will bring together a creative range of materials – yarns, fabrics, accessories, leathers, textile designs – from a broad selection of Asian and European producers, and is scheduled for November 27th to 29th, 2020 and in May 2021 at the Shenzhen Convention & Exhibition Center.
The event will enable the group to establish a position in the Mainland Chinese market that, looking beyond the current health situation, is expected to become the world’s largest in terms of apparel and luxury goods by 2025. Première Vision’s intention is to help companies develop their activity in this major fashion market, which is rapidly growing more sophisticated and upscale, particularly in southern China, which is seeing an extremely rapid development of industry players.
Première Vision has had a local presence in China since 2004 through a promotional office and events held in Shanghai and Beijing, allowing it to develop an expertise in the Chinese fashion sector and its specific characteristics. It is now partnering with Fashion Source, which since 2018 has been a subsidiary of the GL events group, to introduce a high-quality and complementary offer, along with its unique knowhow regarding fashion forecasts and information.
Founded in 2001 and dedicated to materials and manufacturers as well as apparel and accessories brands, Fashion Source brings together the entire Chinese fashion industry. This leading apparel sourcing trade fair welcomes at each of its editions (in May and November) more than 1,500 exhibitors and 50,000 visitors from some 20 Asian, European and American countries.
Its location in the heart of the city of Shenzhen has contributed to its rapid expansion, driven by the long history of the region’s textile and fashion industry, technological developments and its proximity to Hong Kong and Canton.
The show is organized by GL events Pengcheng Exhibition (Shenzen) Co., Ltd., which has been controlled since 2018 by the event specialist GL events, alongside the historic management team. GL events is a co-shareholder of Première Vision alongside the Première Vision Association.
