UNIQLO announced a partnership with Roger Federer, the greatest tennis player of all-time and one of the world’s most influential and universally admired people, as its newest Global Brand Ambassador.
The new partnership means that Federer will represent UNIQLO at all tennis tournaments throughout the year, starting with The Championships, Wimbledon 2018.
Tadashi Yanai, UNIQLO Founder and Chairman, President & CEO of Fast Retailing, says, “Our partnership will be about innovation on and off court. We share a goal of making positive changes in the world, and I hope together we can bring the highest quality of life to the greatest number of people. UNIQLO will help Mr. Federer continue taking tennis to new places, while exploring innovations in a number of areas including technology and design with him.”
Federer says, “I am deeply committed to tennis and to winning championships. But like UNIQLO, I also have great love for life, culture and humanity. We share a strong passion to have a positive impact on the world around us, and look forward to combining our creative endeavors.”