Soorty Selects Archroma Technologies for New Denim Collection

Soorty’s SmartCare+ collection uses Archroma’s technologies for eco-advanced colors with hygiene & protection (Photo courtesy of Soorty)

As part of its active engagement in the fight against COVID-19, Archroma announced a collaboration with Soorty for the development of the Pakistan-based denim manufacturer’s new collection combining eco-advanced colors with hygiene and protection technologies.

The collection will include some of the most advanced of Archroma’s technologies, innovations and systems for coloration, hygiene and protection:

  • An aniline-free indigo system, Pure Indigo Flow, based on the new Denisol Pure Indigo developed by Archroma to preserve the health of denim workers and aquatic life;
  • A water-saving dyeing technology, Advanced Denim, based on innovative dyeing processes used with sulfur-based Diresul RDT blue specialties; and
  • An antibacterial treatment based on Sanitized technology and designed to keep the garment odor-free, fresh and germ-free.

The denim collection will be introduced by Soorty under the brand SmartCare+, and will include denim fabric, garments and, coming soon, masks. The articles will be introduced shortly to major denim brands and retailers, to be made available to consumers around the globe in the coming weeks.

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