The Executive Committee of Milano Unica has postponed the 31st edition of Milano Unica, initially scheduled for this July, to September 7th to 9th, still at the Fiera Milano Rho.
“The complexity of the national situation, the international spread of the pandemic, the objective difficulties of companies in preparing the collections and the commitment of many enterprises to reconverting their activities to ensure the production of medical equipment for people’s safety represent the key motivations behind our decision to postpone the traditional appointment with Milano Unica July edition to September,” said Alessandro Barberis Canonico, President of Milano Unica.
“This was a necessary decision that will hopefully have a positive effect on the situation, as hoped by the Italian Government and, especially, by frontline healthcare workers, whom we cannot thank enough,” added Alessandro Barberis Canonico.
“Our first priority is now to inform all of our exhibitors about the new terms and criteria for participation,” said Massimo Mosiello, General Manager of Milano Unica.
The traditional presentation of Tendenze will be regularly held in digital form, a tool that allows everybody to remain connected.
