The International Trading Department at Takisada Nagoya Co., Ltd., which is in charge of fabric exports to countries and regions excluding China, posted an 8% decrease in sales during the first half of the current fiscal year (February to July 2016) to 1.2 billion yen.
With hopes of making a turnaround from the next fiscal year, the department aims to double its sales to 5 billion yen in three years.
According to an official of this department, it is the first time since the department was set up 10 years ago that its sales have decreased. While the shipment quantity remains about same, the appreciation of the Japanese currency has had a negative impact. However, the official says that the strong yen is just only an excuse, and their enthusiasm and zeal toward customers are still weak; therefore, the department plans to make a turnaround to expand its sales again from the next fiscal year.
Its current sales structure is that Europe and Asia (excluding China) account for 40% each, and the share of North America is 20%. In increasing sales to 50 billion yen in three years, the market shares are to be brought to about the same for Europe, Asia and North America.
In order to enlarge the share of the North American market, staffers are to be increased for strengthening presentations to leading global brands. The department will also focus on developing Australia as a new market.