Milano Unica started at Fieramilano Rho on February 1st with 40 Japanese companies and organizations exhibiting newly developed fabrics for the spring/summer 2018 season in The Japan Observatory.
The morning of the first day of the exhibition appeared to be quiet, but buyers gradually increased in the afternoon, and some Japanese exhibitors reported that buyers continued to visit.
Seven of the exhibitors in The Japan Observatory are participating for the first time. The Japan Linen, Ramie & Jute Spinners Association is exhibiting for the first time with five member companies, and was one of the booths that was crowded with buyers in the afternoon. All five member companies are exhibiting for the first time, and some of them reported favorable response from an early stage.