At a press conference held on the second day of Milan Unica Spring/Summer 2018, Milano Unica President Ercole Botto Poala indicates that Milano Unica is focusing on a transformation of technology which includes MU 365, an interactive platform dedicated to selected customers.
MU 365 aims at strengthening future sales channels through the integration of multiple channels.
In regard to exports to the U.S. and influence of the new Trump administration, President Poala says that tariffs on Italian textiles have been originally extremely high.
Even if the U.S. wants to produce products equivalent to Italian textiles, it would not be so easy as it would require considerable know-how, and stable high-quality textiles are not available outside of Italy. Poala mentions that the U.S. is a very important market, and he hopes that business with the U.S. will remain the same as before.