Tue. Jun 25th, 2024

Visitors to ISPO 2018 from January 28th to 31st in Munich will have an opportunity to enjoy a real dedication to Responsible Innovation and Wellbeing in the new Roica booth experience for Fabric Innovation inspiring the Roica Active Wardrobe and international Roica Closet.

Together, they will guide you to new high-tech performance solutions in their partners’ unique stretch ideas, designed to meet both contemporary business and astute consumer desire. These latest Roica innovations will be presented within the special ISPO BrandNew arena, a new high visibility concept of creativity revealed inside ISPO that truly matches the core DNA and values of the Roica premium stretch brand.

Roica will present The Modern Wardrobe concept in three distinct dimensions. Together, they bring to life new stretch solutions that fit the supply chain for target consumers confirming a clear brand identity that redefines performance creativity.

The Roica Active Wardrobe will offer leading commercial fashion ranges for summer 2018, which include the Roica Eco Smart family and Roica Feel Good family of unique premium stretch yarn solutions.

Roica Innovation will present the latest textile performance innovations from partner mills to inspire even more brand creativity.

Roica Closet is a zone where visitors can explore new Roica garment designs from Asahi Kasei’s experimental laboratory, using innovative Japanese fabric creativity.

Also at the Roica booth, visitors will be able to explore sister brand cupro innovations, designed responsibly for a new, luxe view of athleisure sportswear.

Today, the Roica premium stretch brand sets the highest quality standards that are uniquely specialized and certificated perfectly focused on responsible performance for the active sportswear, swimwear and athleisure wear categories, making it the ‘smart-fit’ for the ISPO BrandNew Village presentation.

By daisen