United by clever design, innovation and the nurturing of emerging designers, The Woolmark Company and MINI announce a partnership for 2018.
The partnership will see the creation of a Merino wool travel collection, developed by three Woolmark design partners and commercialized by MINI. The MINI x Woolmark travel collection will be unveiled at Pitti Uomo 94 in Florence this June.
“MINI is all about iconic design and an urban lifestyle,” explains Head of MINI Brand Strategy and Business Innovation Esther Bahne. “Like The Woolmark Company, we have a sharp eye for quality and the courage to challenge conventions. We are therefore looking forward to join forces and work together with a new group of innovative young designers.”
As the global authority on wool, The Woolmark Company inspires, educates and connects with like-minded brands, such as MINI, whose values such as authenticity and innovative design are intrinsic to their DNA.
“This partnership with MINI will allow us to join forces with a global brand who shares our core values in nurturing young design talent,” says The Woolmark Company Managing Director Stuart McCullough. “The collections created by the designers will no doubt showcase innovative design with wool’s technical benefits, resulting in wool-rich pieces for the urban nomad.”