Tue. Jun 25th, 2024

Archroma has joined “The Denim Window” as its showcase company for color and effect technologies.
The Denim Window is a showroom located in Amsterdam, Netherlands, and dedicated to providing apparel brands with inspiration, sustainability and innovation for their denim collections. It connects carefully selected companies with brands through exclusive events and showcases at The Denim Window location.
The Denim Window allows visitors to find in one single place textile mills, garment makers, chemical suppliers, fiber and trim producers, and designers, product developers, fashion students, denim lovers & emerging talents are invited to review and learn more about the products, aiming to stimulate creativity and innovation through collaborations.
The Denim Window and Archroma will regularly organize workshops to support brands and retailers with systems and inspiration to create denim colors and effects in “The Archroma Way: safe, efficient and enhanced. Because it’s our nature!”.
The company, which made the headlines with innovations such as its aniline-free Denisol Pure Indigo or its EarthColors range of dyes based on non-edible biomass waste from the herbal and agricultural industries, participated to the recent exhibition organized at The Denim Window in Amsterdam on January 23rd to celebrate the Chinese New Year with new Denim Window 2020 member companies.

By daisen