ISPO Shanghai Makes Successful Restart of Business

A total of 17,776 visitors came to ISPO Shanghai 2020 from July 3rd to 5th to learn more about future developments and to experience new products in the segments of Outdoor, Snowsports, Sport Trends, Running, Health & Fitness, Water Sports and Manufacturing & Suppliers.

ISPO Shanghai visitors increased by 14% in number and kept the momentum for the third year in a row. With myriads of people flooding to the exhibition and omni-channel marketing, ISPO Shanghai proved itself as a starting point for the sporting goods industry to recover from the COVID-19 pandemic.

ISPO Shanghai 2020 gained a total of 350 brands to exhibit, and hosted more than 50 industry forums and events. Klaus Dittrich, Chairman & CEO of Messe München, comments, “We are very pleased to see ISPO Shanghai coming back stronger with an increase in visitor number and even better experience. It also marks the restart of the outdoor and sporting goods industry in China, and breaths the confidence to the whole industry globally that the sports lifestyle is returning and will be valued even more after the COVID19 pandemic.”

Due to COVID-19, many outdoor and winter sports brands either cancelled or delayed their plans at the beginning of the year, but came all the way to ISPO Shanghai to complete their long-awaited launching plans. This also helped ISPO Shanghai to expand segments of the exhibition this year. In addition, ISPO Shanghai 2020 partnered with IWF Shanghai 2020, and co-located with each other to showcase synergies in the cross-field sports industry.