The 26th edition of Intertextile Shanghai Home Textiles concluded on August 26th, following a successful three-day run at the National Exhibition and Convention Center (Shanghai).
It was Messe Frankfurt’s first event to take place in Shanghai in 2020 following disruptions from the pandemic. Amid the challenges presented by the pandemic, this year’s fair provided a vital opportunity for the international home and contract textile industries to source and reconnect through virtual and in-person meetings. Offering a comprehensive range of home and commercial textile products, the fair welcomed over 600 exhibitors and attracted more than 25,000 trade buyers.
In view of the current international travel restrictions, this year’s fair launched a new online business matching platform, which connected around 200 buyers from over 50 countries and regions to 60 exhibitors. The platform introduced multiple new functions, such as live-stream product presentations and a real-time chat platform to better facilitate business exchanges between suppliers and buyers from around the world.
One exhibitor participating in the platform was Suzhou Roufang Textile Technology Co., Ltd. “We had a live-stream product presentation, which attracted around 200 buyers. The online platform is useful for us as we could showcase our new products and design concepts to overseas buyers, and let them know that we are still here to serve them,” the company’s Business Manager Yu Qian Ru explained.