Itochu Corporation has acquired the exclusive rights for import and distribution and the master license in the Japanese market of the lifestyle brand Laura Ashley, which originates in the U.K.
From September 18th, the company is offering the brand through department and specialty stores all over Japan.
In offering the Laura Ashley brand under the above-mentioned rights, Itochu intends to expand the offering at major department and specialty stores and other channels, while maintaining the tradition and philosophy of the brand together with sub-licensees. It will further bolster the value of the Laura Ashley brand, and will showcase the appeal of the brand to new customer groups through an official e-commerce site and directly managed shops, to be launched with target retail sales of 8.0 billion yen in three years.