Première Vision Confirms September Launch of Première Vision Paris Supplemented by a Digital Fair

In anticipation of the September 1st resumption of events of more than 5,000 people, Première Vision confirms that its flagship event dedicated to creative fashion, Première Vision Paris, will be held from September 15th to 17th at the Parc des Expositions de Paris Nord Villepinte.
The physical edition of the show has been revised and adapted to the current health situation, and will for the first time be bolstered by a complementary Digital Fair taking place over the same date. The aim of this virtual show, which will be hosted and relayed by the Première Vision Marketplace, is to boost the visibility of the products exhibitors offer to a broader target of international buyers.
This event, now both physical and digital, aims to mobilize the entire international fashion industry, and above all boost the sector’s recovery through:
• The show in Villepinte, which will meet all required government health protocols, will allow exhibitors and visitors to meet again to discover and share the new collections.
• The creation of multimedia forums to discover the most emblematic and creative products and designs that exhibitors offer.
• No charge for visitor badges ordered when pre-registering by August 31st.
• The strengthened development of digital events and tools to support their necessary and inevitable acceleration in the industry, and thereby energize client-supplier meetings.
• The launch of new services and functionalities for a second-generation Marketplace, developed to facilitate both the promotion of collections and online business discussions in preparation of show visits, and support the industry in this new irreversible step towards a broader digitalization of the sector.
• A decoding and analysis of the future of fashion through some 20 webinars focused on critical issues facing the sector.

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