Imabari Towel Brand Website Renewed

The Shikoku Towel Industrial Association has recently renewed its Imabari Towel brand website. (

In addition to disseminating information on the Imabari Towel brand and official antenna shops, the website has a new corner, Imabari Life, which consists of interviews with persons concerned with Imabari Towel, such as honorary towel sommeliers, regional information on Imabari Towel, news and so on.

The first round of interviews is with Creative Director Kashiwa Sato, who looks back on the brand’s history in the past 10 years, and with Honorary Towel Sommelier Millie Okada.