Asahi Kasei Opens Bemberg Showroom in Hong Kong

Asahi Kasei Corporation has opened a showroom for Bemberg in Hong Kong, cementing its presence in the territory in partnership with its strategic partner CHH, as well as launching a luxury Bemberg yarn-dyed stock service for linings and introducing a Bemberg smart tag for lining fabrics.

The new Bemberg showroom highlights a more engaging way of updating retail, and it narrates a story of trust and partnership. Located on Flat A3, 6/F, Block A, Yee Lim Industrial Centre, 2 – 28 Kwai Lok Street, Kwan Chung, Hong Kong, the showroom is the ultimate chapter of an over 50 years long partnership with the Cheung Hing Hong (CHH) Group. As in New York, the group’s showroom has a special section dedicated to Bemberg’s ultimate lining collections.

A space is dedicated to admirers of yarn manufacturers, such as apparel brands, factories and tailors, but also to design schools, colleges and private label designers. There are also spaces for inspiration, business as well as for learning, thanks to a program of workshops.

Bemberg has launched a range of Bemberg luxury yarn-dyed jacquard linings that can be customized following the designs of brands. This series is entirely and rigorously made in Japan, and can meet all type of requests, including emerging brands and start-ups which generally place smaller orders big companies cannot meet.

“We have chosen to cooperate with a Japanese producer to offer customized Bemberg yarn-dyed jacquard linings starting from 55 yards, per color,” say At Bemberg. The collection stands out for its attractive designs and precious aesthetics, while keeping their usual technical performances and precious touch.

Bemberg has also launched a brand-new Bemberg tag to be attached to garments with Bemberg lining used for both the body and sleeve parts. The woven labels flag out that the fabric is 100% Bemberg.

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