According to the Japan Fashion Week Organization (JFW) and Japan External Trade Organization (JETRO), The Japan Observatory (JOB) at Milano Unica for spring/summer 2018, from February 1st to 3rd in Milan, Italy, will have forty exhibitors, which is four more than in February 2015. The exhibition area is also larger.
Seven exhibitors are participating for the first time.
It will be the sixth JOB at Milano Unica. Since Milano Unica moved to Rho Fieramilano on the outskirts of Milan last September, the JOB exhibition space has increased 1.5 times, and the exhibition environment has also improved.
The hall layout has been significantly changed this time, and the location of JOB has moved from Hall 8 last September to Hall 16.
At JOB, JETRO plans to provide business matching service with well-known brands, and pass out Japanese patterned furoshikis to JETRO invited buyers, and FriXion pens and a 32-page JOB guidebook to buyers and visitors.